The intention behind all our projects, subsidiaries and participations: on the one hand to make our super delicious and high quality food available to as many people as possible and on the other hand to support entrepreneurs and projects that we find exciting and which harmonize with our philosophy. For this very reason, we welcome a new member to the KoRo family: ALL GOOD Cereal! These are breakfast cereals free of refined sugar, artificial flavors and preservatives. KoRo supports the founders Max, Phillip and Marek in the areas of sourcing, logistics as well as IT. After all, KoRo is already an old hand among food companies and can contribute quite a bit of knowledge.
However, we do not adorn ourselves with borrowed plumes: The idea of the "New Cereal" came to founder Phillip, on a trip to the USA: "I'm a child of the 80s and super sweet cereals from the USA were part of my childhood. Now I'm a dad myself, and I want to share this fond memory with my family - but adapted to today's awareness of a wholesome and natural diet. In the USA, I had discovered some sugar-free cereals, but they were rather tasteless and full of sweeteners - or even substances that are not even allowed in the EU." After returning home, Phillip developed ALL GOOD Cereals with his business partners Marek and Max - and with the help of KoRo. These consist of just a handful of ingredients: Whole oat and whole spelt flour form the basis of the loops, to which only date syrup adds a natural sweetness. Refined sugar and sweeteners are deliberately avoided. Other ingredients, such as blueberry juice concentrate, cocoa and natural vanilla flavoring, differentiate the three full-bodied flavors Berry, Chocolate and Original. All ingredients come from certified organic cultivation and are naturally vegan.
ALL GOOD Cereal is now available online at www.allgood.organic and will soon be available at various online and offline retailers in Germany. Do you also dream of your own product? With our subsidiary KoRo Source, we put our experience in the food industry at your disposal. Find out more now at korosource.com.